Every year, We Are Social produces an amazing report on digital, social and mobile usage around the world. I encourage you to look through the first 25 slides in the slidedeck below.
The key statistics for digital, social, and mobile media in 2016 are:
– 3.42 billion internet users, equaling 46% global penetration;
– 2.31 billion social media users, delivering 31% global penetration;
– 3.79 billion unique mobile users, representing 51% global penetration;
– 1.97 billion mobile social media users, equating to 27% global penetration.
Note From The Staff: This may look like a simple link back to Visual Story, but within this story on their site is links which contain slides and more stats. Bookmark this for making a case for cybermissions.