Already, video represents more than 50 percent of BuzzFeed’s total revenue, compared with 15 percent at the end of 2014. In the next two years, BuzzFeed expects that video will generate up to 75 percent of its advertising revenue, according to a person briefed on the company’s operations.
The move also reflects a broader shift at media companies that are increasingly turning to video and entertainment news to lure a younger generation and attract online advertising dollars. In April, the website Mashable made a round of job cuts as it moved away from covering world and political news, and Mic, a site aimed at a young audience, hopes to have 60 percent of the company focused on video by year’s end. – READ MORE
Video is an important tool in an increasingly secondary oral world. What can we learn from Buzzfeed?
- Create more vlogs than blogs.
- Be creative in your videos.
- Balance entertainment with facts to spread the Gospel.