Live is dramatically different than your pre-recorded videos that are later uploaded to your website. Live means it is happening right now. This is a gift to your congregation who are gone (or home-bound due to illness). Because social media is social, if your congregation is coached, they can interact with their missing church family during service, praying for them, talking to them, and sharing sermon pointers with them, even having church leaders answering sermon questions.
A live sermon every week also improves your attendance and you are reaching local and global people online. It’s a way for people not ready to attend a church to experience your church and its congregation through social media.
How has Facebook live helped your church be the church?