More than just a tool, your newsletter can sway and influence. It’s important to put a lot of effort into your newsletters and follow current marketing trends, even for ministry-related letters. A person can tell when you have to write something. You lack passion in your writing as you plug away at your keyboard. They need to hear your passion and excitement for where God has you serving.
Likewise, if a missionary has to write a letter to her financial supporters, a church is no less required. Instead of stating dry facts and figures, consider how you can tell the story of what God is doing through and in your church. Empower your congregation to get involved and help them write it so it shows visitors the love and enthusiasm you have for your church family.
Share your stories through these mediums:
- Write a blog.
- Be active on social media.
- Have a weekly newsletter.
Listed below are tips and guides to writing your most passionate newsletter, blog, or micro-story (i.e. status) on social media:
- 7 Simple Edits That Make Your Writing More Powerful
- Stephen King’s 20 Tips for Becoming a Frighteningly Good Writer
- Why Every Writer (i.e. Missionary, Ministry Leader, Pastor) Needs An Email List
And finally, in a podcast interview, a man who ran a non-profit said he doesn’t ask for money. He tells stories. If you have ever sat in a boring history class where they made you memorize dates and places, you understand how necessary story is for any ministry. People don’t recall dates or places. They remember stories.