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According to ABC News:
Social-media services, such as Facebook, Twitter, YouTube and countless other websites, have had a profound effect on how millions of Americans — especially those under 35 — interact with others (or don’t), shop and view brands. It’s a real-time digital lifestyle, powered by smartphones and netbooks, that often colors what products they purchase, how they view brands and where they spend most of their waking hours. (emphasis mine)
The article goes on to say:
“It was an easy call. This is where our customers are,” says Megan O’Connor, director of digital marketing at Levi’s. The more-than-150-year-old company last month launched a social-media program on Facebook and Twitter along with a larger “Go Forth” traditional marketing campaign. Its goal is to burnish its brand name among young men.
Friends, we cannot ignore this chance to reach people all over the world for Jesus Christ. We have been given a mission by Jesus, a command to “go into all the world and proclaim the gospel to the whole creation” (Mark 16:15). That is our duty—to be sharing His message with a world that absolutely needs to hear it.
If you’re anxious or unsure about how to share your faith or what to say online, write from your heart with trust that God will provide the increase, “and this gospel of the kingdom will be proclaimed throughout the whole world as a testimony to all nations, and then the end will come” (Matthew 24:14).