It’s not hard for a church to be on social media. But it takes a lot of work to do it well.
In an interview with Faithlife Today, Justin Wise, author of The Social Church: A Theology of Digital Communication, shared some things every church should know about social media.
You don’t need a big team to have a big social media presence
Saddleback Church is well-known for using social media well. They have a huge following of highly-engaged people.
“What most people don’t know about Saddleback,” Justin says, “is that they don’t have this expansive social media team with dozens and dozens of people. They basically have Haley, who’s a one-woman wrecking machine.”