What is Generation Y?
the generation born in the 1980s and 1990s, comprising primarily the children of the baby boomers and typically perceived as increasingly familiar with digital and electronic technology. FROM HERE
Copy Blogger had a very interesting article called, “5 Content Marketing Tactics Generation Y Can’t Resist.” It was this paragraph that I felt Christians should pay attention to:
“I can tell you, with conviction, that the consumers of Generation Y is starving for a deep relationship with the people and brands they do business with.” (From Here)
And from the same source…
The Connected Generation defined as individuals willing and open to communications, building relationships and ultimately make buying decisions based on digital content and interactions.
The Unconnected Generation is everyone else. Common requirements of Unconnected Generation consumers is the necessity for in-person transactions, unwillingness to communicate via email or other digital tools and general skepticism about the Internet.
Take off your business hat, and think like a missionary:
The Connected Generation defined as individuals willing and open to communications, building relationships, and making decisions on faith communities based on digital content and interactions.
The Unconnected Generation is everyone else. Common requirements of Unconnected Generation consumers is the necessity for in-person meetings, unwillingness to communicate via email or other digital tools and general skepticism about the internet.
Copyblogger says business people should not focus on Generation Y, but on trends. If 56% of people, according to Google, are women who buy sporting goods, why not start a sport blog for women?
We also can’t assume the Unconnected Generation is anyone over the age of 50. Copyblogger says,
“According to Socialnomics the fastest growing population on Facebook is 45-55 year olds with almost 55% of this population now active users on Facebook. That’s elder Generation X, younger Baby Boomers. They shouldn’t be on Facebook? They should be reading the newspaper, listening the radio and waiting for the postman to drop off the day’s mail. Isn’t that the characterization we lay upon this population?”
It is all about relationships online and face-to-face. People want friendships–a circle of friends they can text, share ideas freely without judgement, and yet need accountability. When Copyblogger goes through the five ways to reach the Connected Generation, we reinterpreted them for missions:
- Intimacy: They want us to be interested in them. Ask about their life, pray for them, and help them find a community of faith to grow in fellowship with other believers. Companies need to show their personality behind their brands. People on social media need to show their personality behind their profiles in how they engage.
- Vulnerability/Humility: Admit when you were wrong in being too harsh online. Show how God is teaching you iin your Christian walk through your social media statuses. Learn how to “listen” online. Practice courtesy and fearlessness online.
- Rich Media: Don’t just post things. Engage. Laziness is “liking” something rather than occasionally communicating with them, even asking them out to coffee.
- Social Proof: So you want that friend online to go to your church? Share what you are doing at church or what is happening at your church online. Even share a paraphrase of a testimony that was shared at church that day with your followers. Copyblogger says, “Testimonials, recommendations and reviews are the Connected Generation referral. The testimonials, recommendations and reviews you collect on your own website as well as on review sites Google Local and Yelp are vital to convincing the Connected Generation your business is legitimate and trustworthy.”
- Feedback: Feeling brave? Ask them to give you feed back on something. Be teachable. Live from the perspective of a learner.
Copyblogger informs us that,“the Connected Generation wants to build relationships through the content they consume.”