Book reviews are an effective means of evangelism. In my review of a book on Amazon from 2013 that spoke about near death experiences, 31 comments accrued from then til nine months ago of people discussing the Bible, Jesus, and the afterlife from different parts of the country and different belief systems. At the time I wrote it, I was not a missionary appointee nor was I considering becoming one. I have always believed that the internet was the mission field, and it disappointed me the Christian world was only using the internet to build their own platforms, seemingly disconnected from each other, and even at odds with each other.
When the Mormon church recognized the internet as the mission field in June, 2014, I wondered where the Christian church was in the process of using the internet as a missionary tool? Cybermissons was virtually unheard of at the level of the church pulpit even though Global Media Outreach has been doing a fantastic job since 2004 in reaching people for Christ through online evangelism. Instead, the church pulpit kept focusing on traditional methods of missions and lightly on community evangelism. Meanwhile, organizations like Mobile Ministry Forum and others began to use mobile technology, blue tooth, microSD cards, and wi-fi to bring audio Bibles and teaching material to different remote places across the world. The Hackathon in Denver taught me that God was raising up an online army of believers to counter false cults and religions to reach people with the truth of the Gospel. The Christian world is awakening, but slowly.
Meanwhile, the Mormon church has been formally using social media for missions since June, 2014. Since my appointment in May, 2015, one of my jobs is to bring awareness of mobile technology and social media missions to the pulpit, and help churches mobilize their congregations with yearly training to get online using their one social media well. I think we can do a better job online, and I have every confidence that my sending church will do this book and movie blog well.
Mobilizing a church to get online, like Solid Rock Christian Fellowship, is as simple as having their church library start a multi-author blog to review different books and movies. Now the responsibility of reaching people for Christ doesn’t only rest on the church leadership, but is shared by those who love to read and watch movies. People want a relationship. They don’t want to be a notch on the belt of someone interested in conversion. Jesus loves His creation, and His people are ambassadors both offline and online to those who don’t know Jesus yet.
So let our speech online and offline be gentle. Let it be truthful and clear. Above all, let’s remember to verify our facts before we hit publish. Online evangelism and missions is not only the responsibility of our church leadership, but of the congregation, too.