Carl Beech wrote, “Boycotting The Sun,” last month. A pastor of mine once said, “Boycotts don’t work.” I say, “Boycotts rarely work.” Boycotts should be done with our wallet, but our mouths should be working at trying to reach Beech’s working class, others who participate in the online world, in Beech’s pub, and other places:
“Back to my mates in the pub. If I told them I was boycotting The Sun they would just raise their eyebrows over their pint glass and get back to the dominoes and probably never talk to me again. But – and this is the crucial ‘but’ – if I told them that I had helped set up a project where men who are about to have sex with an under-age girl in South Asia are thwarted and potentially nicked, then they listen – and in one case even got a bit wet around the eyes.” FROM HERE
So with that in mind…what does your social media say about you?
Tony at IE Day ideas suggested an audit of a church’s social media strategy. I suggest a self-audit on each of our personal social media sites:
- Are your posts mostly games?
- Are they mostly pictures?
- How much do you really engage people online?
- If you don’t engage people online, why not?
Simply posting only a blog or only status updates is akin to standing in front of a church and preaching. You are not allowing engagement, but only preaching to your audience. If, in real life, Christianity is about relationships, how is “preaching” online going to bring the good news to people?
The goal of CMI is to teach you to use your one social media well. That means preaching and engaging. It means following through from online to real life.
Today’s Challenge: If you don’t usually engage people, and “stalk” them online instead, take the time today to leave words of encouragement under their status. And pray for them. Saved or unsaved, the person you are speaking into may or may not attend church, and there’s a lot of misconceptions about Christians lately. Show through your mouth what love and truth look like, while your wallet refuses to endorse print media or television that promotes things that dishonors God.
Note: This is not an endorsement of any boycotts, but I thought the article made a good point.