CMI reads marketing stuff from a ministry point of view and reinterprets the article for missions, church, and ministry. Read the below article through the needs and desires of your ministry or church, and act.
“Customers today mistrust brands more than they do politicians, and within their buying decisions they will often seek validation from experts and other customers. One effective way for brands to gain the trust of their consumers is to align with influencers — those that have a prominent and trusted voice, share values, lifestyle, and have credibility within the social space.” FROM HERE
- “Pick the Right Subject Matter That Resonates with Your Audience.” In this paragraph, we read how storytelling, not higher visibility, reaches your intended audience. You need to be visible, but harnessing the power of story brings in influencers that will help spread the word about the amazing things God is doing in your ministry or at your church. This is why people who need volunteers or more financial partners use story as a way of pursuading you that you should invest your time or money into their activities. You help them reach more people with the Gospel by freeing up their time to work via volunteers or funding. It takes everyone in God’s Kingdom to reach the unreached.
- Use the right tools to correctly identify influencers and create content. A lot of bloggers need content. Why not contact a blogger that is within your belief system and branding to write up and share stories about your church or ministry? Bloggers may go to your church. Ask to republish some of their pieces and link back to them. Bloggers are natural writers. They can be a church or ministry’s ally. Use the right tools, and this includes technology, to help connect with the people groups in your area.
- Ensure consistency across all digital touch points…in this paragraph, the writer talks about measuring influence via tools like Google Analytics. Consistency comes in, in our opinion, with blogging consistently, posting on social media consistently, and making sure what you post on social media is engaging. Judge how many people on your social media are “liking” the posts and sharing them. If they are consistently the same people, you have influencers. Cherish those influencers. Invite them to events they can write about and give them free reign to interview patrons of your church for stories that glorify what God is doing in your church or ministry.