You need to post regularly to your blog (at the very minimum every 30 days) in order to keep it engaging for your audience, but the exact frequency will depend on your content, your readers, and your resources. Write a variety of types (essays, photo slideshows, lists, etc.) and lengths of blog posts, so that you can create content on a regular basis without necessarily always having to write longer-form, in-depth content. This will not only keep your editorial calendar filled, but it will also make your writing process less stressful. Finally, look to write “evergreen” blog posts, those that are relevant no matter when they were written, so that your blog’s content is useful to new readers and those who are coming from search. While blogs have traditionally been organized in reverse-chronological order, more and more businesses are organizing their blogs by category or popularity to help readers find the best and most relevant content for their needs. – READ MORE
Christians use blogging for missions, business, non-profits, and churches. A writer can write for secular publications and use his blog as a way to reach out to unbelievers. A business person can use their business to create authentic relationships in their community and have deeper conversations via private messages, email, or private chat that may not be business-related. Be creative in your blogging.
Some takeaways from this article:
- The best advice ever received was, “design a branding on your blog that is uniquely you, but broad enough that you never run out of things to write about.”
- Just start.
- Social media is by far the number one way to reach your audience. Second to that are newsletters, blogs, emails, ebooks, etc. Use multiple channels.
- Be open to experiment in content types.
- Know your audience.
- Utilize “evergreen” blog posts.
And don’t forget to be creative and have fun!